👋 Hey, I’m Shraddha.
A user experience and creative designer based in London UK, passionate about helping fast-paced organisations grow by tackling complex challenges, crafting meaningful web experiences, and collaborating with teams to build scalable, accessible solutions—while continuously evolving design systems to drive impact.
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7+ Years of Design Experience
Across B2B, SaaS and B2C companies
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Community Advocate
Represent ADPList as London City Ambassador
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Content Creator
Enrich design community by creating content on UX
My Approach
Collaborative
I believe the best designs come from working closely with teams and truly understanding the vision. By immersing myself in your goals and your users’ needs, I bring the power of collaboration to life, creating experiences that resonate and drive impact.
Iterative
Design is a journey, not a destination. I take an iterative approach to refine ideas, adjust based on feedback, and ensure the end product delivers both a seamless user experience and a lasting brand impression. Together, we’ll craft something that stands out and evolves with your goals.
Revamp Analytics in Showpad
Empowered admins with actionable insights to track seller performance and content ownership, driving a 20% adoption increase and boosting user engagement.
Case Studies
Onboarding experience in Astrato Analytics
Optimized the onboarding experience by prioritizing user needs, resulting in an 8/10 NPS score and improved user engagement. Enhanced user journeys to ensure a seamless and intuitive start, setting the foundation for long-term satisfaction.
Create privacy feature from o-1 for admins
Designed a privacy feature enabling admins to set permissions on data connections, providing an added layer of security. Achieved a 7.5/10 satisfaction rate by addressing critical admin needs and enhancing trust in data management.
What others are Saying
“Shraddha possesses an exceptional combination of experience, skill, and passion for design. Her expertise in UX/UI is evident in her ability to translate complex requirements into intuitive and aesthetically pleasing designs seamlessly. Working in a dynamic environment, she consistently approaches challenges with keen problem-solving skills, ensuring the end-user experience remains central to every design decision.
One of Shraddha's standout qualities is her organizational ability. She is diligent, ensuring that every project detail is attended to, and this is paired beautifully with her creative flair. Her designs aren't just functional; they're captivating. This makes her a crucial asset in any project, especially those requiring a deep understanding of design and user experience”.
Karl Fredberg Sjöstrand | Senior Product Manager at Astrato Analytics
“ Shraddha is a fast learner and a versatile designer, she quickly makes a positive impact to any team. Being her line manager, I saw first-hand her methodical approach, resourcefulness, attention to detail and strong collaboration skills in cross-functional teams. She is highly professional and a pleasure to work with, without hesitation I recommend her for any future endeavours she may pursue”.
Simon-Peter Lavin| Head of Design at Astrato Analytics
“I'm amazed with how fast you rolled in and really had to get your hands dirty. I obviously enjoy our collab sessions, they help me a lot and I simply enjoy thinking and discussing together.
You ask valid question, have good suggestions and speak up when you see issues or disagree. I think what I like most is your "can do" attitude, even with little background or context you take on any challenge”.
Jurgen Schepens| Group Product Manager at Showpad